> For the complete documentation index, see [llms.txt](https://toss-ads.gitbook.io/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://toss-ads.gitbook.io/guide/a-d/buttonpress.md).

# 버튼 누르기

> 버튼 누르기는 저렴한 단가로 많은 트래픽을 확보할 수 있는 광고 상품이에요.

<figure><img src="/files/3DbXr7q3SLSzyBhtIxnY" alt=""><figcaption></figcaption></figure>

* 토스 앱 **혜택 탭**에 리스트 형태로 노출돼요.
* 누르면 포인트를 받을 수 있는 버튼이 노출돼요.
* 버튼이나 상품 이미지를 누르면 광고주가 지정한 페이지로 이동해요.

#### **소재 유형**&#x20;

| 구분     | 특징                                                                                                                                   |
| ------ | ------------------------------------------------------------------------------------------------------------------------------------ |
| 버튼 강조형 | <p>• 브랜드명이 적힌 버튼을 눌러 포인트를 받을 수 있어요.<br>• 링크 하나만 있으면 집행할 수 있어요.</p>                                                                   |
| 카탈로그형  | <p>• 대표 이미지와 추천 상품 3개를 함께 보여줄 수 있어요.<br>• 버튼과 추천 상품 3개에 각각 링크를 걸 수 있고, 하나의 링크로 다 적용할 수도 있어요.<br>• 기획전이나 이벤트를 홍보하고 싶을 때 활용하기 좋아요.</p> |


---

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